When you say Fargo, what is the first thing that comes to mind? Cold. Floods. Basically it always has negative connotations.

I was on an airplane last week and the stuardist said in a sarcastic voice, oh boy were going to Fargo. Im down south and whenever I talked to someone, the first things they said was... oh man its cold! is it flooding? I hear your the coldest place in america? Just all negative

What's the last time someone said something good? We have a low cost of living. Most of our homes are 3 times nicer than most down south for less money. We have jobs and tax surplusses. We have more concerts and entertainment than cities with twice our population. We have the street fair, rib fest, blues fest, marathon, fargodome, the hub, Scheels center, trollwood, and many small music clubs. We have great shopping, resturants, and a cool downtown. We have warm beautiful summers with dozens of lakes within a half hour. We have hunting and fishing. We have clean air, low crime, and our students are better educated. Were a hip young community with thousands of college students.

So what is fargo known for?

Think of other cities. They have identities.
Obviously the perception needs to change..

This is a great place to live. We need to do something big.