As our city grows, more consideration must be given to the sophistication of it's appearance. In many conversations Fargo tends to think of itself as progressive, yet our visual appearance is certainly not. Due to the fact that we are not geographically blessed with beautiful landmarks, it is imperative that we create visual landmarks with which our city is connected and remembered. Good urban design must include public art considerations. Many cities are inseparable from their visual landmarks such as the St. Louis arch and the one-thousand murals in Philadelphia. Public art considerations improve tourism, economic development, attractiveness to new businesses and quality of life. In other cities, public art such as fountains, bridges, sculpture, unique architecture, seating, lighting etc... all lend to the aura and heartbeat of the city. We are ready!