I recommend that the City establish design standards and a Design Review Board charged with maintaining them for major new construction projects citywide, and all new projects downtown. The standards should address architectural quality, landscapeing, and urban design features. Some will object that design review will raise the cost of new construction, but if the effort is successful it stands to create a more desirable city that will attract more people. Among many cities with design review programs, Fort Collins, Colorado, offers an excellent example. Its design review program includes building design, signs, and landscaping. Even their Walmart is beautifully designed and landscaped (and Walmart did not abandon the city to build in a less expensive and desirable place. It stayed, met the standards, built, and has prospered). Fargo is in a position to do the same.