A trend that's happening in several places around the country is the Free Taxi/Shuttle. A free taxi service existed in Tampa a few years ago, but they were run out of town by the traditional taxi services -- aided by the city government.

I'm not certain of the feasability of this business model in a cold weather climate, but it's worth some investigation.

The taxi service makes use of electric and/or high mpg vehicles, and the service is sustained by advertising wraps and tips. A limited area would also have to be enforced.

When I first heard the idea, it didn't sound financially sound to me, but after a little research I was surprised to find this model succeeding in several markets.

We have a shortage of taxis in this town, as you well know if you've tried to get one at bar close. Set up hubs in about ten places around the metro to minimize travel time, and fill-in the gaps that the traditional taxi services don't cover.

It's not a perfect idea, but it's a start.