A city's downtown should be it's core, it's heart. It should always beat, 24 hours a day, 7 days a week. Come up with ideas and ways to make downtown Fargo running 24/7. Of course, I'm not saying everything needs to stay open, but there should be some activity downtown at all hours of the night.

The idea of lighting up the city at night will give it a certain ambience of being "alive".